Privacy Policy

Last updated: January 23, 2026

1. Introduction

PawProGuide.com ("PawProGuide", "we", "us", or "our") is an informational directory of dog‑friendly services and places. We take your privacy seriously and aim to handle personal data in a way that is transparent and consistent with applicable data protection and privacy laws.

By accessing or using PawProGuide.com, you agree to the practices described in this Privacy Policy. If you do not agree, you should not use the site.

We will update this Privacy Policy from time to time. By continuing to use PawProGuide.com after any changes become effective, you agree to the revised Policy.

2. Who We Are and Scope

PawProGuide.com is operated from the United Kingdom. Our site is accessible globally and is primarily aimed at users in the United States and other English‑speaking markets. This Privacy Policy applies to personal data we collect when you use our website or otherwise interact with us in connection with PawProGuide.com.

For the purposes of UK data protection law, we generally act as a "controller" of personal data in relation to how we use your information for our own purposes. Some third‑party providers we use (for example, Google) will also act as independent controllers of data they collect through their services.

3. Information We Collect

We aim to keep the information we collect limited to what we need to operate and improve the site and to communicate with you where requested. We may collect:

  • Information you provide directly, such as details you submit via our contact forms (for example, your name, email address, and the contents of your message), and information you may provide if you sign up in the future for newsletters, marketing communications, or user accounts.
  • Information collected automatically, such as IP address, browser type, device and operating system, referring URLs, pages viewed, and the date/time and duration of your visits.
  • Approximate location information, which may be inferred from your IP address (for example, city, region, or country) and used to tailor search results or analytics.
  • Cookies and similar technologies data, as described further below.

We do not currently process payments directly through PawProGuide.com and do not intentionally collect full payment card numbers or similar sensitive financial information through our own forms. If we introduce payments in the future, we expect to use reputable third‑party payment processors and will update this Policy accordingly.

4. How We Use Your Information

We use the information we collect for purposes that include:

  • Operating and providing the site, including displaying pages, listings, and search results and maintaining core site functionality.
  • Communicating with you, such as responding to enquiries or requests you submit via our contact forms and sending you updates or newsletters you have explicitly opted in to receive (you can opt out at any time).
  • Analytics, improvement, and security, such as understanding how visitors use our site, improving content and usability, and helping to protect the security and integrity of the site.
  • Advertising and monetisation, including serving advertising on the site (for example via Google AdSense), including personalised advertising where permitted, and measuring the performance of our advertising.
  • Legal, compliance, and protection, such as complying with applicable legal obligations, responding to lawful requests from public authorities, and enforcing our Terms of Use.

5. Cookies and Similar Technologies

We and our partners use cookies and similar technologies (such as pixels and local storage) on PawProGuide.com. These technologies help us remember certain user preferences, understand how the site is used, and show and measure advertising.

We use Google Analytics to help us understand how visitors use our site. Google Analytics collects information such as your IP address, device and browser information, and interactions with our pages. This information is generally aggregated and used to create reports about website traffic and usage trends.

We also use Google AdSense and related Google advertising services to display ads on PawProGuide.com. These services may use cookies and similar technologies to deliver ads (including personalised ads based on your visits to this and other websites where permitted), limit how often you see an ad, and measure the effectiveness of ads.

Google may use your data as an independent controller in accordance with its own policies. Depending on your location, you may see consent banners or choices allowing you to manage ad personalisation and certain cookie settings. You can manage Google's ad personalisation settings through your Google account and/or by using tools that Google and various industry groups provide. Your browser may also allow you to block or delete cookies.

Most web browsers allow you to control cookies through their settings, including blocking or deleting them. If you disable all cookies, some parts of our site may not function correctly.

6. Legal Bases for Processing (UK GDPR)

Where UK data protection law applies, we rely on one or more of the following legal bases:

  • Performance of a contract or taking steps at your request, for example where we need to respond to enquiries you send via our contact forms.
  • Legitimate interests, for example to operate and improve the site, perform analytics, maintain security, show advertising, and prevent fraud or abuse, while balancing these interests against your rights and expectations.
  • Consent, for example where required by law for certain cookies, similar technologies, and personalised advertising or where you sign up to receive newsletters or marketing communications.
  • Compliance with legal obligations, for example retaining certain records where we are legally required to do so and responding to lawful requests.

7. How We Share Your Information

We do not sell your personal information in the sense of exchanging it directly for money. However, we do work with third‑party service providers and partners who may collect or receive information in connection with your use of the site, including in ways that some privacy laws may consider a "sale" or "sharing" of personal data for advertising purposes.

  • Service providers, such as website hosting and infrastructure providers, email and communication providers (where you have opted in), analytics tools (for example Google Analytics), and advertising partners (for example Google AdSense). These providers are generally engaged under contracts that require them to use personal data only as necessary to provide their services to us.
  • Analytics and advertising partners, such as Google and other third parties, which may collect or receive information through cookies and similar technologies on our site in order to provide analytics and/or to deliver and measure advertising. These third parties may combine this information with information they have collected from other sites or apps over time.
  • Legal and compliance, where we believe it is reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests, or to enforce our Terms of Use or protect the rights, property, or safety of PawProGuide, our users, or the public.
  • Business transfers, in connection with any merger, acquisition, financing, or sale of all or part of our business, subject to appropriate safeguards.

8. International Data Transfers

Because we operate from the United Kingdom and use service providers and partners that may be based in other countries (including the United States), your personal data may be transferred to and processed in countries outside the UK and the European Economic Area (EEA). Where we transfer personal data from the UK/EEA to a country that has not been deemed to provide an adequate level of data protection, we aim to rely on appropriate safeguards as required by law or ensure that another lawful transfer mechanism is in place.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. The specific retention period can vary depending on the type and context of the data. When we no longer need personal data for our purposes, we will take reasonable steps to delete or anonymise it.

10. Your Rights and Choices

Depending on where you live and subject to certain conditions and exemptions, you may have some or all of the following rights in relation to your personal data:

  • To request access to the personal data we hold about you.
  • To request correction of inaccurate or incomplete personal data.
  • To request deletion of your personal data in certain circumstances.
  • To request restriction of the processing of your personal data.
  • To object to certain types of processing, including where we rely on legitimate interests or process data for direct marketing.
  • To request data portability in certain circumstances.
  • To withdraw consent at any time where we rely on consent (for example for certain marketing or cookies), without affecting the lawfulness of processing based on consent before its withdrawal.

You can also manage cookies and trackers through your browser settings and, where available, through any on‑site cookie or consent tools. You can opt out of marketing communications by using the "unsubscribe" link or instructions in those communications.

To exercise your rights, please contact us using the methods described on the Contact page of PawProGuide.com. You may also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

11. Children's Privacy

PawProGuide.com is intended for adults and is not directed at children under 18. We do not knowingly collect personal data from children under 13 years of age. If you are a parent or guardian and believe that a child has provided us with personal data without your consent, please contact us so that we can take appropriate steps to remove the information.

12. Third‑Party Sites and Services

Our site may contain links to third‑party websites, apps, or services (for example, provider websites, map services, or social platforms). These third parties have their own privacy policies and practices, which we do not control and are not responsible for. We encourage you to review the privacy policies of any third‑party sites or services you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If we make material changes, we may provide additional notice (for example, by posting a prominent notice on our site). Your continued use of PawProGuide.com after any changes become effective will constitute your acknowledgement of the revised Policy.

14. How to Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise your privacy rights, please contact us using the methods provided on the Contact page of PawProGuide.com.